Capturing the Essence of SA Surf Culture

There are multitudes of unheralded heroes in the South African surfing community. Absolute diamonds strewn up and down the east and west coastlines. These are the salty legionnaires that colour and weave the rich tapestry of SA surf culture. Sounds like an intriguing, and somewhat mysterious tribe, right? Yep. So, we developed a concept designed to discover the pulse of the human heart beat driving this dynamic culture. We did so by asking them 2 simple questions:

  1. What do you love about surfing?
  2. What would you like to see more of in surfing?

Let’s see what they have to say…

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